🌟 Case Study: 2B Career Coaching - Wix website
- Sandy Clifton
- 14 hours ago
- 2 min read
Industry: Career Coaching / Professional Development
Platform: Wix
Scope: Website design, messaging strategy, service positioning, trust-building UX, mobile optimization
Timeline: 3–7 weeks
Results Snapshot
✓ Professional, confidence-building online presence
✓ Clear positioning for career coaching services
✓ Structured messaging tailored to professionals and job seekers
✓ Trust-focused design encouraging inquiry and engagement
✓ Mobile-optimized experience for busy users
✓ Video walkthrough preserved as portfolio proof
The Challenge
2B Career Coaching needed a website that clearly communicated expert guidance, confidence, and forward momentum for individuals navigating career transitions.
The site needed to:
Speak to professionals at different career stages
Clearly explain coaching services and outcomes
Build trust quickly with first-time visitors
Encourage consultation and next-step action
Feel professional, motivating, and approachable
Since the live website has since been updated beyond the original design, it was important to preserve the completed project in a way that accurately reflects the work delivered.
The Strategy
Our strategy focused on clarity, empowerment, and strategic positioning.
Key priorities included:
Positioning 2B Career Coaching as a trusted career partner
Structuring content around client challenges and goals
Using clean design and hierarchy to guide decision-making
Balancing professionalism with warmth and encouragement
Ensuring seamless usability across desktop and mobile
The goal was to create a website that felt motivating, clear, and confidence-inspiring.
The Solution
We designed a custom Wix website aligned with the goals of a career coaching brand.
What we implemented:
A strong homepage that established expertise and value immediately
Clear service sections outlining coaching offerings and benefits
Messaging designed to resonate with job seekers and professionals
Clean, modern layouts that supported readability and focus
Clear calls-to-action encouraging consultation and connection
Mobile-optimized layouts for accessibility anywhere
Every design decision was made to support clarity, confidence, and forward action.
Website Walkthrough & Project Overview
This video walkthrough showcases the original completed website, highlighting layout decisions, content flow, and strategic messaging designed for career coaching clients.
Note: While the live website has since been updated, this walkthrough reflects the final delivered project and accurately represents the scope and quality of work completed.
The Outcome
The completed website provided 2B Career Coaching with:
A polished, professional digital presence
Clear communication of coaching services and value
Messaging aligned with career growth and transformation
A scalable foundation suitable for ongoing evolution
The site served as a motivational entry point for individuals ready to invest in their professional future.
Want a Website Like This?
If your business provides coaching, consulting, or professional services, Clifton Designs creates websites that communicate expertise clearly and inspire action.