Home Page check list. Logo - transparent background Website Tagline and a paragraph of text that explains: Who you are What you do For whom Why should your website visitors care Can also have: Testimonial or two on the home page Client logos - for tile manufacturers Awards Event highlight Don't want to get carried away by cluttering the home page. We want the must-haves.Now this is a guide to go by that I typically try to use for any new home page start. It isn't a rule but something to think about for what is good to have for first impressions.
About Page Quick Intro Your mission Call to action Show your personality Credibility - awards, testimonials, and or work samples
Visual Presentation What's important is prominent Clearly defined page areas
Text Grab Readers attention Get to the point quickly Answer frequently asked questions Address & Eliminate Possible Objections Use short sentences whenever possible Avoid jargon Expose readers needdemonstrate importance Tell what's in for them Focus on benefits, not features State features clearlyjustify conversion