1. NO CLEAR CALL TO ACTION
This is the most common missing piece of websites today, missing call to actions. Include these: Get Started, Contact Us, Sign Up Now, Add to Cart, Call Now, Book Now.
2. WEAK SEARCH ENGINE OPTIMIZATION (SEO)
Add long-tail keywords instead of just a single word. Add these to all pages including the back-end of any page you have. Keep it natural. Ex. Bathroom Remodel. Use instead: How much does a bathroom remodel cost?
3. NOT POSTING QUALITY CONTENT ON THE REGULAR
Build those relationships and keep having your customers come back with fresh new content.
4. NOT HAVING A SOCIAL MEDIA PRESENCE
Connect with your customers, often! Facebook, Twitter, Instagram, Pinterest. Post, and post often! This is a great way to build customer loyalty and expand to new maarkets.
5. NOT HAVING A MOBILE SITE
This matters! You can't just have a website made for a desktop computer. You have to have a functioning and good looking mobile website design as well.